BRITA Professional announced as official sponsor of the Speciality Coffee Association UK.
Water filtration expert, BRITA Professional, has further strengthened its commitment to enhancing expertise in the coffee industry with a three-year sponsorship of the Speciality Coffee Association (SCA) UK from 2019 to 2021.
The SCA UK is a leading non-profit organisation representing professionals from all areas of the coffee trade. It holds national coffee competitions that lead to world championships, which award baristas with some of the most sought-after accolades in the sector. The organisation also spearheads events that inform, educate and bring together the UK coffee community.
As part of the sponsorship, BRITA Professional is supporting leading competitions, which are designed to put baristas to the test with a host of one-of-a-kind challenges to showcase their technical skills and creativity through exceptional coffee flavour and appearance.
The competitions include the UK Brewers Cup Championship and the UK Coffee Roasters Championship.
BRITA Professional is the trusted supplier of filtered water at the competitions, using its expertise to tailor the water filter based on the specific requirements and location of each event. With water hardness varying drastically from region to region, this will ensure the water composition is optimised for each event, helping baristas to produce consistently great tasting coffee.
With a focus on sustainability, BRITA Professional will also be providing all judges and competitors with a BRITA fill&go reusable filtered water bottle, to enable them to stay hydrated and refresh their palette. By offering unlimited access to great tasting water in a convenient way, the volume of single-use plastic used at the events can be minimised.
Commenting on the sponsorship, Steve Buckmaster, Sales Director at BRITA Professional, said: “We are proud sponsors of the Speciality Coffee Association and wholeheartedly support its mission to spread the knowledge of great coffee. We’re devoted to helping businesses serve high-quality coffee and our goal is to demonstrate the huge role water plays in this. With water making up to 98% of the drink, it’s no surprise that it has such an impact on the taste, aroma and appearance of coffee.
“Supporting the Speciality Coffee Association’s competitions is highly important to us, we appreciate that having well-sourced roasted beans, optimised water and efficient equipment is just the beginning. These competitions help enhance baristas’ skill and artistry, which is also essential to the quality of the cup. We’re inspired by the expertise displayed at the barista competitions and wish every contestant the very best of luck.”
Mat North, National Coordinator of SCA UK, added:“The Speciality Coffee Association is delighted to have BRITA Professional on board as a sponsor, helping us to provide unlimited optimised water at our competitions and enabling our members to achieve coffee excellence through the company’s valuable support, heritage and experience in the coffee industry. We’re excited to be working together over the coming years and look forward to a rewarding partnership.”
For more information on BRITA Professional call 0844 742 4940, visit www.brita.co.uk/professional or follow @BRITAPRO.
To find out more about SCA UK and how to enter the competitions, please visit: https://sca.coffee/
