SECOND DIMENSION
The aim of SIMPLY Twist Syrups is simple: to shake up the drinks world! It’s a flexible, innovative flavour solution designed for foodservice, QSRs and coffee shops wanting to stay on trend, while keeping SKU count streamlined. The Twist range allows operators to unlock trend‑led menus without expanding inventory.
Featuring four products: Chilli, Salted, Cookie, and Toasted, each Twist Syrup is crafted to layer with classic SIMPLY flavours, creating a second dimension. Think Chilli & Chocolate, Salted & Pistachio, or Cookie & Caramel. Designed to blend effortlessly into coffees, coolers, hot chocolates, shakes, matcha and more, SIMPLY Twist fuels creativity with one bottle offering endless combinations.
“Born from customer feedback, Twist addresses a key challenge: with 60% of global consumers expecting personalised drinks1, operators need customisable, flavour-rich menus without added complexity,” said Kate Ailey, IBC Simply strategy director. Twist Syrups support SKU efficiency while opening opportunities for seasonals and LTOs.
- Twist Chilli taps into the rising swicy trend, pairing with chocolate, gingerbread and tropical fruits.
- Twist Cookie brings buttery bakery depth to matchas and indulgent shakes.
- Twist Toasted adds nostalgic warmth to nutty, vanilla and popcorn profiles.
- Twist Salted builds on salted caramel’s popularity and suits pistachio, honeycomb, chocolate and Vietnamese coffee trends.
UPSELL POTENTIAL
In such challenging times for the café & coffee house sectors, cost-effectiveness is essential.
“Our new SIMPLY Twist range uses a 4ml pump and an average cost-per-serve of 6p, delivering impact with minimal spend,” continued Ailey. “Operators can elevate both hot and cold drinks with premium and trend-led upgrades. This allows for upsell potential, enhancing perceived value and keeping seasonal menus agile, all without adding any operational complexity.”
In terms of trends, this year is all about creativity, indulgence and vibrant experiences, with consumers seeking drinks and desserts that deliver both flavour and feeling.
“Bold colours, playful presentation and nostalgic names tap into joy, escapism and emotional connection. ‘Classics with a twist’ continue to grow, as customers look for familiar favourites elevated with modern touches, adding floral notes, toasted warmth or subtle salinity.
“Functional beverages remain a daily ritual for health-conscious consumers, from immune-supporting smoothies and energy blends to protein shakes and the rise of ‘proffee’. International inspiration is booming too, with Spanish Lattes, Tiramisu Lattes, Bubble Tea, Matcha and Vietnamese Coffee driving demand for novelty and authenticity.”
STANDING OUT
Look out for swicy, pistachio coconut and the revival of cherry, each offering bold taste, visual appeal and strong trend momentum. They reflect joy, wellness, global discovery and memorable experiences.
“Global trends will keep taking centre stage,” continued Ailey. “Hojicha is appearing on more menus, with matcha moving mainstream – especially now it’s landed in Greggs.
“At the same time, people still love classics, so outlets are balancing tried‑and‑true favourites with unique, speciality options. We’re also seeing operators lean into drinks that feel personal and look great, whether that’s custom toppings, flavour twists or beverages designed to stand out on social feeds. Overall, it’s about confident creativity.”
IBC Simply has relationships with independent and high-street chains, looking to empower agile, trend-driven flavour innovation that sparks creativity and differentiation – while giving larger operators the scale, consistency and technical excellence they rely on.
“Across every partnership, we deliver reliable quality, standout flavour solutions and strategic support that help operators build irresistible, profitable drinks menus that consumers love,” concluded Ailey.
(1) Botrista, 2025.
