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One of the UK’s leading manufacturers of convenience foods has seen a 3.9% average improvement in mpg, thanks to Webfleet.

Greencore supplies a wide range of chilled, frozen and ambient foods, delivering 795 million sandwiches and 127 million ready meals a year to retail and foodservice customers in the UK. Following a successful eight-week pilot trial, the company is now rolling out the integrated telematics and camera solution across its entire fleet of 525 vans and 136 HGVs.

“We wanted a sophisticated system which could deliver all the data we needed, but in a simple-to-use package,” explained Jeremy Fitton, head of logistics at Greencore. “Webfleet’s interface has been so intuitive, we’ve had fantastic engagement from our depot managers from the get-go.”

With HD dashcam footage shown alongside fleet driving data, the Webfleet CAM 50 gives the full context of road incidents and driving events to safeguard drivers, prevent accidents, and lower the cost of potential insurance claims. It also offers full control over camera configurations to help meet the privacy needs of drivers.

“The cutting-edge solution is continually monitoring our drivers’ behaviour using advanced algorithms and AI learning, helping them to drive safer and greener,” added Fitton.

“In-cab cameras look out for signs of fatigue or dangerous habits behind the wheel, such as smoking, forgetting to use a seatbelt or mobile phone activity. Instant warnings trigger the driver to take timely action to avoid danger, with persistent cases escalated for depot managers to address with driver coaching.”

Telematics data also revealed that 2.65% of all fuel was being wasted due to idling, with 80% of idling incidents happening at depots when drivers were running their vehicles for longer than necessary, to reduce the temperature of their fridges.

The 3.9% improvement in mpg and 62% reduction in idling will deliver significant savings in fuel costs and emissions, while also playing a key role in helping Greencore meet its ‘Better Future Plan’ sustainability objectives – transforming the food system to have a positive impact on people and the planet.


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Call Ethan Leaning on 01291 636333