Bridge Cheese, which supplies cheese and dairy products to the food manufacturing, wholesale and foodservice sectors, has launched a three-year digital roadmap created to boost customer service, enhance product quality and streamline production using digital tools.
The investment includes a new website which invites customers to dive into the ‘world of cheese’. The bright yellow graphics and fun feel of the branding is reflective of the energy and enthusiasm the company has for what it does, while the site itself offers added functionality to make it more intuitive and user-friendly for customers, explained Monica Chauhan, Bridge Cheese’s commercial manager.
“You never get a second chance to make a first impression, and we want to show our customers from the first time they land on our home page what they can expect from Bridge Cheese. We do things differently and get excited about our cheese and dairy products – our ‘world of cheese’ digital approach says that about us.”
Bridge Cheese offers customers a range including cheddars, hard cheeses and mozzarella products, as well as bespoke cheese and dairy solutions, all available in a selection of formats. The website sorts products by both type of cheese – for those who know what they want – and by application, for those looking for inspiration or something different.
“The right technology makes a real difference to the customer experience. Visitors can now see in just a few clicks what we offer and how to make an enquiry. In the future, we want to develop our digital offer for customers even further, but for now, it’s important that our ‘shop window’ makes those first interactions as hassle-free as possible. The customer journey is key to winning and retaining new clients,” added Monica.
The Bridge Cheese rebrand and website launch comes a year after the rapidly growing company opened phase one of its Telford production facility extension, which included an extra line and additional warehouse space. More facilities and upgrades are due to be completed later this year, including a new fully integrated Enterprise Resource Planning (ERP) system to digitise production and operations, which is the next stop on the digital roadmap.