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Signature FSE has secured UK master distributor status for De Buyer food preparation equipment.

The move ensures that UK-based dealers, distributors and specifiers in the hospitality industry will have speedier, more efficient access to the brand’s top-selling lines, with UK-held stock delivered within 24-48 hours from ordering. From July 2023, a selection of the most popular SKUs – including steel and non-stick frying pans from De Buyer – are available to order from Signature FSE and fulfilled from within the UK, reducing admin, minimising cross-border delays and helping dealers and distributors get the products to their end-user base as quickly and conveniently as possible.

Signature FSE will provide a single point of contact for all ordering and delivery queries, while ensuring that the full range continues to be available. The move is aimed at simplifying the distribution process, cutting out red-tape for dealers and distributors, and helping the channel focus on allowing end-users to do what they do best – offer world-beating hospitality and quality to every guest that walks through the door.

“After almost 20 years in the channel, we believe we know what our dealer and distributor partners want from us and this move helps cement our commitment to offering every dealer the best possible range, in combination with the best possible service,” said Paula Sherlock, managing director of Signature FSE.

“If your customer needs a product absolutely as soon as possible, we’re now in a better position to reduce delivery times from Europe and get them what they want, as soon as they want it. We’re starting with a range of the products our dealers are

asked for every day, and will expand the selection, based on demand and customer intelligence over the months and years to come.

“This is the end of a long process of research to identify what dealers want most, and the beginning of a journey to ensure that we deliver the service, value and range that our customers demand. While we’ll be offering the top sellers via our UK fulfilment house, we’re also ensuring that the full range will continue to be available through Signature FSE, guaranteeing our commitment to the channel and reinforcing our position as the go-to UK provider of premium cookware, bakeware and pastry utensils.”

For more information, visit www.signature-fse.com.


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