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Callebaut’s Chocolate AcademyTM Launches Future of Foodservice Campaign 

Callebaut’s Chocolate AcademyTM is launching Future of Foodservice next month, a campaign designed to help operators grow their businesses following the challenges of the pandemic.  The campaign will include a series of six detailed reports focused on major topics operators will have to tackle by 2025.

 The first report focuses on the to-go occasion with the tagline, ‘Food-To-Go Is Your Way to Grow’. https://www.chocolate-academy.com/gb/en/to-go

The Future of Foodservice: Food-To-Go report reveals that the to-go occasion will offer a key area of growth in 2022. Operators can calculate their profit potential when adding takeaway dessert options to menus by visiting the Chocolate AcademyTM websitehttps://www.chocolate-academy.com/gb/en/future-of-foodservice-2025. Further assets, tools and videos from the Chocolate Academy TM chefs are also available on the site for free to help operators to capitalise on this growing opportunity.

Chocolate is a favourite dessert flavour, according to 63% of consumers and this flavour is particularly enjoyed in desserts to-go [Source 1]. The report identifies the growing demand for inclusive chocolate dessert options and showcases a variety of recipes, created by Callebaut’s European Chocolate AcademyTM chefs, including those suitable for vegans that are ideal for the to-go occasion. These include vegan granola bars, chocolate and cranberry cookies, peanut butter brownies and more.

The report summarises 10 top tips on how to drive to-go dessert sales, including how to create the most attractive menu, recipe selection advice, how to promote an offering, packaging tips and more.

Research shows that 50% of global consumers have food and drinks delivered at least once a week [Source 2]. When it comes to adding a dessert to their order, 74% of consumers say that they would if it was part of a promotion [Source 3], with 69% of consumers usually ordering to-go desserts as part of a set menu [Source 4].

Operators that incorporate a to-go dessert should consider its packaging. Research by The Chocolate Academy shows that 7 out of 10 consumers believe that packaging is ‘very’ or ‘extremely’ important with 67% of consumers wanting packaging to be eco-friendly [Source 5]. 

The Future of Foodservice: Food-To-Go, highlights key considerations when choosing packaging to maximise an operator’s profit potential. For example, if the dessert is being consumed hot or cold or if it will be eaten directly in the packaging or need to be removed.

Filled with expert guidance for a continuously evolving landscape, the report outlines how operators can effectively tackle consumer expectations and understand choice drivers and consumption shifts, all while facing specific business challenges.

Vincenzo Mangano, Sales Director Gourmet at Callebaut UK & Ireland, comments: “Following the turbulent time the foodservice industry has faced, we are excited to share the first in a series of all-encompassing trend reports to help operators maximise their profit potential in 2022. The first report is full of insight, tips and tricks to help our customers achieve their goals. In fact, desserts that are delivered or purchased for take-a-way, represent a huge opportunity for growth and The Future of Food Service: Food-To-Go report allows operators to claim their slice of the profits.”

Reports to follow will cover key foodservice themes including Back to Basics, Premiumisation, Experience, Digitalisation and Sustainability— all key topics to becoming successful in the Out of Home market.

SOURCES:
Source 1: quantitative online study realized in September
2021 by Barry Callebaut in 4 countries (UK, France, Italy,
Poland) among 1099 consumers ordering delivery or take
away at least once per week
Source 2: GlobalData 2021 Q1 Consumer Survey, Global
Source 3: quantitative online study realized in September
2021 by Barry Callebaut in 4 countries (UK, France, Italy,
Poland) among 1099 consumers ordering delivery or take
away at least once per week
Source 4: quantitative online study realized in September
2021 by Barry Callebaut in 4 countries (UK, France, Italy,
Poland) among 1099 consumers ordering delivery or take
away at least once per week
Source 5: quantitative online study realized in September
2021 by Barry Callebaut in 4 countries (UK, France, Italy,
Poland) among 1099 consumers ordering delivery or take
away at least once per week
(Facebook) Callebaut.gb
(Twitter) @Callebaut_UKIE 
(Youtube) Callebaut Chocolate

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