European Coffee, Tea & Soft Drinks Expo co-locates alongside Hotel, Restaurant and Catering (HRC),  International Food & Drink Event (IFE) at ExCeL London in March 2021 bringing the entire food, drink and hospitality supply chain together to act as launch pad for the recovery ahead. 


London, 17th August  2020,  European Coffee, Tea & Soft Drinks Expo, the only hospitality industry show 100% devoted to the profitable service and sales of coffee, tea and soft beverages  has announced it will take place over three days from 22-24th March 2021 at ExCeL London, co-located with the Hotel, Restaurant and Catering Show (HRC, and formally Hotelympia), The International Food & Drink Event (IFE), IFE Manufacturing Solutions, London Produce Show and Festival of Enterprise.   

These co-located events will be the first, large scale gathering for the hospitality community following the pandemic, bringing the whole food, drink and hospitality industry together and will play a big part helping to galvanise it for the recovery ahead.

Quinic Events, organisers of European Coffee, Tea & Soft Drinks Expo and the long established global exhibitions company Montgomery Group, organisers of HRC and IFE are forming a joint venture and will be working closely together on a powerful integrated marketing campaign to co-promote the complimentary events to maximise the attendance of food and drink industry buyers from the UK and internationally. 

John Bednall, CEO, Quinic Events, the organisers of European Coffee, Tea & Soft Drinks Expo, said, “Co-locating European Coffee, Tea & Soft Drinks Expo with HRC and IFE, along with the London Produce Show, Festival of Enterprise and IFE Manufacturing Solutions will provide the industry with an event that will deliver solutions from the entire food, drink & hospitality supply chain, from start-up to the best known brands.   This is a ground-breaking move.  HRC and IFE are both long-established and leading events for the food and hospitality industries with a total combined attendance of over 45,000 when last held. European Coffee, Tea & Soft Drinks Expo, run in its own clearly designated and distinctive zone, will retain its unique soft beverage focus and identity and add an exciting new dimension to the overall offering.”

Lori Hoinkes, MD, Montgomery Group said, “In such difficult times, it is crucial that businesses have every resource available to help them be successful. By co-locating six shows together, visitors can now test, taste and source products and services that meet multiple needs of their business from all areas of the supply chain. This, combined with an extensive seminar line-up and inspiring trend trails, means business owners will have the best opportunity to prepare for the year ahead and exceed expectations.”  

The 2021 event will be THE yearly showcase of international food and drink featuring much innovation so necessary now to survive and thrive in the years ahead. We have taken this ethos to new heights as we combine forces with Hotel, Restaurant & Catering, London Produce Show and Festival of Enterprise, as well as launching product development guide IFE Manufacturing Solutions.   Adding European Coffee, Tea & Soft Drinks Expo to this will provide a radically enhanced offering to visitors and exhibitors alike.

European Coffee, Tea & Soft Drinks Expo, 22-24th March 2021 at London’s ExCel centre – ALL FREE TO ATTEND


EUROPEAN COFFEE, TEA & SOFT DRINKS EXPO is a trade-only show, 100% devoted to the business of coffee, tea, soft drinks and related products.  European Coffee, Tea & Soft Drinks Expo is organised by Quinic Events Ltd, the team previously behind many successful launches including Retail Business Technology Expo, Retail Design Expo, Retail Digital Signage Expo, The Restaurant Show, The Hospitality Technology Show, The Magazine Publishing Expo, Restaurant & Bar Hong Kong and Bathrooms and Kitchens Expo.  

For further details, please contact Emma Easterbrook, Marketing & Content Director, This email address is being protected from spambots. You need JavaScript enabled to view it.   

About Montgomery Group

Montgomery Group is a global events company with more than 100 years of experience in delivering and exceeding expectations. Dedicated to serving its industry through a range of exhibitions, trade shows, awards and websites, Montgomery nurtures relationships and develops opportunities across mature and emerging geographies within a multitude of sectors.