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The Ice Cream Alliance (ICA), the UK’s trade association for the ice cream sector, is mobilising its members, the wider industry and other parts of the hospitality sector to promote their products to all those holidaying in the country this summer.  The campaign is called the Great British Ice Cream Staycation and is encouraging businesses of all types and sizes to get involved.  A free, downloadable DIY Marketing Toolkit is available now at www.ice-cream.org/webform/great-british-ice-cream-staycation 

Thinking of introducing some vegan sweet bakery products to the menu? To celebrate the launch of its new easy to use vegan bakery mixes, Dawn Foods is giving away a pack of goodies to 10 Café Life readers, each pack containing a range of items to help kick start your vegan journey.

Herald has reinforced its business development team with two key appointments, marking a period of substantial growth. Experienced managers, Sarah Warn and Shelley Cruz have joined the manufacturer and importer of high quality disposables with the brief to drive new business and forge new links across all sectors, while supporting the efforts of the current sales team.

“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” Mark Twain

 Taking back control

Adrian Kilby, creative director of the Formation Creative Consultants, has overseen his branding agency through many a crisis over the last 26 years and knows now is not the time for navel gazing or self-pity...

Scott Oakes is commercial manager for St. Pierre, a UK-based European bakery brand. Here he talks about the impact of coronavirus on the food to go category, how it has shaped new product development, and how cafés can drive impulse purchases in these challenging times.

It might be UK Coffee Week, but it’s not all about the coffee… as the creamiest, most frothable soy milk on the market, Bonsoy is the Barista’s choice of soy milk this week. But don’t take our word for it. Having first come across Bonsoy in Australia nine years ago, Ariana Huecherig from Perky Blenders in London has never looked back:

The British Sandwich & Food to Go Association is advising businesses not to overreact to the news this week that Out of Home foodservice businesses will in future be required to fully label products that are prepackaged for direct sale.

So far, the Government has only announced that it will be introducing legislation later this summer to require this and that there will then be a two year period before the requirements take effect.  

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