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The Leisure Food & Beverage Expo is finally opening its doors, in person, at the NEC Birmingham on the 10th & 11th November this year. This is the UK’s most innovative event for both the small and regional, and those who trade throughout the UK and internationally within the food and beverage industry. So if you want to make your business stand out from the rest, we highly recommend that you attend!

The only UK trade event for the ice cream sector is back!

The Ice Cream & Artisan Food Show will be held 8th – 10th February 2022 at the Yorkshire Event Centre, Harrogate.  In addition to everything that the makers and sellers of ice cream need to run their businesses, the Show will also include exhibitors selling coffee and other beverages, cakes, confectionary and savoury snacks.

With the hospitality sector set to re-open, and the café and coffee shop sector in particular seeking to make the most of outdoor and takeaway opportunities, it’s more important than ever before to make sure that you have a stand-out tea offering, emphasise the sector’s suppliers.

After a testing year for a UK café sector now planning its re-opening, Café Life caught up with Lincoln and York’s CEO, James Sweeting (pictured), on a range of topics, the company having recently unveiled their investment in a new packaging line, while, like most other enterprises large and small, negotiating the effects of Brexit and Covid.

Now more than ever, as the world emerges from COVID-inspired lockdown, food truck owners need solid, smart marketing to entice customers to resume food-truck dining at large. As you take this unprecedented opportunity to get back out there and claim your corner of the market, literally and figuratively, implement as many of the following pivotal tips to rope in those customers and keep them coming back for more.

The Ice Cream Alliance (ICA), the UK’s trade association for the ice cream sector, is mobilising its members, the wider industry and other parts of the hospitality sector to promote their products to all those holidaying in the country this summer.  The campaign is called the Great British Ice Cream Staycation and is encouraging businesses of all types and sizes to get involved.  A free, downloadable DIY Marketing Toolkit is available now at www.ice-cream.org/webform/great-british-ice-cream-staycation 

Herald has reinforced its business development team with two key appointments, marking a period of substantial growth. Experienced managers, Sarah Warn and Shelley Cruz have joined the manufacturer and importer of high quality disposables with the brief to drive new business and forge new links across all sectors, while supporting the efforts of the current sales team.

“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” Mark Twain

 Taking back control

Adrian Kilby, creative director of the Formation Creative Consultants, has overseen his branding agency through many a crisis over the last 26 years and knows now is not the time for navel gazing or self-pity...

Scott Oakes is commercial manager for St. Pierre, a UK-based European bakery brand. Here he talks about the impact of coronavirus on the food to go category, how it has shaped new product development, and how cafés can drive impulse purchases in these challenging times.

It might be UK Coffee Week, but it’s not all about the coffee… as the creamiest, most frothable soy milk on the market, Bonsoy is the Barista’s choice of soy milk this week. But don’t take our word for it. Having first come across Bonsoy in Australia nine years ago, Ariana Huecherig from Perky Blenders in London has never looked back:

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