The Cafe Life

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Last updateFri, 25 May 2018 9am

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News & Features

News Update - European Coffee Expo

News Update - European Coffee Expo

La Cimbali, exhibitor and exclusive sponsor of the VIP Lounge at the inaugural European Coffee Expo, has revealed details of the premium artisan coffees it has chosen for next week’s show to highlight the consistent in cup quality that is achievable with its most technically advanced professional ma...

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Cafe Life Association Retail Membership

Cafe Life Association Retail Membership

Retail membership of the Café Life Association both gives you and your business a voice on issues affecting your industry and also provides you with a range of benefits, from information and advice to...

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Magazine Back Issues

Issue 175 - May 2018

Issue 175 - May 2018

Inside This Issue

In this issue we bring you The Sammies shortlist and everything you needed to know about Sandwich Designer of the Year. Plus, food to go manufacturer Raynor Foods has launched a verti...

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Count on Nelson for cool café counters

Nelson designs bespoke café counters for every budget and for every application – heated, chilled or ambient, drop in, mobile, stand alone, pick up & go as well as completely bespoke solutions.

One of the most important considerations is to establish the type of food that needs to be displayed so that the optimum temperatures required to hold it in good, hygienic condition can be specified.

Displaying the food available is far more meaningful to customers than just a menu. Decisions are usually made quickly (unlike in a restaurant environment) so seeing what is available helps them make a choice immediately. Nelson has seen evidence that food sales increase by around 20% - 30% once food is displayed in an attractive way. A further benefit is that queuing is reduced as less questions need to be asked of serving staff.

Nelson helps ensure that the right display unit is selected and that it is positioned so that customers can see it clearly. Making sure descriptions of the foods are visible is important and, again, this helps customers make their decision while they are still waiting to be served. This can present an opportunity to mention provenance of food or other interesting information.

A counter display is an excellent but serious investment. Advice should be taken before the project begins. There are many factors to consider and there may be obstacles to overcome but a company like Nelson who have designed and installed counters for all types of application across a whole range of budgets, can help. Nelson provides free of charge site surveys as well as full design and installation.

www.nelsoncatering.co.uk